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Introduction to the Journal of Marketing Research special issue on neuroscience and marketing
Camerer, Colin; Yoon, Carolyn - In: Journal of marketing research : JMR 52 (2015) 4, pp. 423-426
Persistent link: https://www.econbiz.de/10011337519
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How "Psychological" Should Economic and Marketing Models Be?
Ho, Teck H.; Lim, Noah; Camerer, Colin F. - In: Journal of marketing research : JMR 43 (2006) 3, pp. 341-344
Persistent link: https://www.econbiz.de/10007270436
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Modeling the Psychology of Consumer and Firm Behavior with Behavioral Economics
Ho, Teck H.; Lim, Noah; Camerer, Colin F. - In: Journal of marketing research : JMR 43 (2006) 3, pp. 307-331
Persistent link: https://www.econbiz.de/10007270439
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Three Cheers#8212Psychological, Theoretical, Empirical#8212for Loss Aversion
Camerer, Colin - In: Journal of marketing research : JMR 42 (2005) 2, pp. 129-133
Persistent link: https://www.econbiz.de/10006644325