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~isPartOf:"Journal of marketing research : JMR"
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Journal of marketing research : JMR
Journal of advertising research
13
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Conceptualization and measurement of consumer satisfaction and dissatisfaction : proceedings of conference conducted by Marketing Science Institute with support of National Science Foundation, April 11-13, 1976
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Zeitschrift für Markt-, Meinungs- und Zukunftsforschung : Vierteljahresbeiträge zu Theorie und Praxis
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Advertising in Black and White
Schlinger, Mary Jane
;
Plummer, Joseph T.
- In:
Journal of marketing research : JMR
9
(
1972
)
2
,
pp. 149-153
Persistent link: https://www.econbiz.de/10002783217
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