//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing research : JMR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The effect of expertise on the...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
1
Consumer behaviour
1
Konsumentenverhalten
1
Markenartikel
1
Perception
1
Wahrnehmung
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Undetermined
1
Author
All
Czellar, Sandor
2
Spangenberg, Eric
2
Sprott, David
2
Published in...
All
Journal of marketing research : JMR
Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
13
Les Cahiers de Recherche
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of business research : JBR
6
Les cahiers de recherche / HEC Paris
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of Consumer Research
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Working paper / Institut Universitaire de Management International, Université de Lausanne
4
Cahier de recherche / HEC, Université de Genève
3
Journal of Business Research
2
Psychology & marketing
2
Brick & mortar shopping in the 21st century
1
Cahier
1
Customer engagement marketing
1
HEC Geneve- Recherches& Publications
1
Handbook of strategic e-business management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of cross cultural management : CCM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Les cahiers de recherche
1
Marketing Letters
1
Marketing-mix strategies - product strategy and promotion strategy
1
Paper
1
Report / Marketing Science Institute
1
Research handbooks in business and management series
1
Revue française du marketing
1
Sensory marketing : research on the sensuality of products
1
Université Genève - Section des Hautes Etudes Commerciales Recherches & Publications
1
Université Genève - Section des Hautes Etudes Commerciales - Publications
1
Université Genève - Section des Hautes Etudes Commerciales - Publikationen
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
OLC EcoSci
1
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The importance of a general measure of brand engagement on market behavior : development and validation of a scale
Sprott, David
;
Czellar, Sandor
;
Spangenberg, Eric
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 92-104
Persistent link: https://www.econbiz.de/10003810263
Saved in:
2
The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale
Sprott, David
;
Czellar, Sandor
;
Spangenberg, Eric
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 92-104
Persistent link: https://www.econbiz.de/10008165062
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->