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Journal of marketing research : JMR
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Using loan plus lender literacy information to combat one-sided marketing of debt consolidation loans
Bolton, Lisa E.
;
Bloom, Paul N.
;
Cohen, Joel B.
- In:
Journal of marketing research : JMR
48
(
2011
),
pp. 51-59
Persistent link: https://www.econbiz.de/10009389986
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