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Werbung
62
Advertising
45
Consumer behaviour
27
Konsumentenverhalten
27
Advertising effects
24
Einzelhandel
24
Werbewirkung
24
Retail trade
21
Internet marketing
16
Online-Marketing
16
advertising
16
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10
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Gijsbrechts, Els
4
Danaher, Peter J.
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Allen, Chris T.
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Gielens, Katrijn
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Grewal, Dhruv
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Journal of marketing research : JMR
SpringerLink / Bücher
1,476
Journal of retailing and consumer services
715
Journal of business research : JBR
354
Gabler Edition Wissenschaft
336
Springer eBook Collection
324
Journal of retailing
321
Springer eBook Collection / Business and Economics
321
Europäische Hochschulschriften / 5
260
European journal of operational research : EJOR
246
Research
245
Journal of advertising research
238
The international review of retail, distribution and consumer research
232
International journal of retail & distribution management
227
International journal of advertising : the review of marketing communications
208
International journal of production economics
193
Lehrbuch
184
International journal of advertising : the quarterly review of marketing communications
183
Management science : journal of the Institute for Operations Research and the Management Sciences
173
Journal of advertising
170
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
148
Journal of marketing
130
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
125
NBER working paper series
125
European journal of marketing : EJM
110
essentials
106
NBER Working Paper
102
Gabler Research
98
International journal of retail and distribution management
98
Working paper / National Bureau of Economic Research, Inc.
98
Journal of historical research in marketing
93
Hamburger Schriften zur Marketingforschung
92
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
92
Psychology & marketing
91
International journal of industrial organization
90
Journal of promotion management : JPM
88
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
87
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
86
Ifo Schnelldienst
84
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ECONIS (ZBW)
85
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1
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
2
The competitive implications of relevant-set response analysis
Hauser, John R.
- In:
Journal of marketing research : JMR
26
(
1989
)
4
,
pp. 391-405
Persistent link: https://www.econbiz.de/10001075766
Saved in:
3
The relationship between advertising and product quality over the product life cycle : a contingency theory
Tellis, Gerard J.
- In:
Journal of marketing research : JMR
25
(
1988
)
1
,
pp. 64-71
Persistent link: https://www.econbiz.de/10001044060
Saved in:
4
The role of attitude toward the ad as a mediator of advertising effectiveness : a test of competing explanations
MacKenzie, Scott B.
- In:
Journal of marketing research : JMR
23
(
1986
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10001011978
Saved in:
5
Attitude toward the ad : an assessment of diverse measurement indices under different processing "sets"
Madden, Thomas Justin
- In:
Journal of marketing research : JMR
25
(
1988
)
3
,
pp. 242-252
Persistent link: https://www.econbiz.de/10001054428
Saved in:
6
Advertising effectiveness : the moderating effect of firm strategy
McAlister, Leigh
;
Srinivasan, Raji
;
Jindal, Niket
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 207-224
Persistent link: https://www.econbiz.de/10011485280
Saved in:
7
Is top 10 better than top 9? : the role of expectations in consumer response to imprecise rank claims
Isaac, Mathew S.
;
Brough, Aaron R.
;
Grayson, Kent
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 338-353
Persistent link: https://www.econbiz.de/10011502922
Saved in:
8
Advertising spillovers : evidence from online field experiments and implications for returns on advertising
Sahni, Navdeep S.
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 459-478
Persistent link: https://www.econbiz.de/10011537683
Saved in:
9
When sex and romance conflict : the effect of sexual imagery in advertising on preference for romantically linked products and services
Ma, Jingjing
;
Gal, David
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 479-496
Persistent link: https://www.econbiz.de/10011537709
Saved in:
10
Thin slice impressions : how advertising evaluation depends on exposure duration
Chakravarty, Anindita
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 580-596
Persistent link: https://www.econbiz.de/10011537817
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