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Journal of marketing research : JMR
Working Papers / California Institute of Technology, Division of the Humanities and Social Sciences
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Introduction to the Journal of Marketing Research special issue on neuroscience and marketing
Camerer, Colin
;
Yoon, Carolyn
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 423-426
Persistent link: https://www.econbiz.de/10011337519
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2
How "Psychological" Should Economic and Marketing Models Be?
Ho, Teck H.
;
Lim, Noah
;
Camerer, Colin F.
- In:
Journal of marketing research : JMR
43
(
2006
)
3
,
pp. 341-344
Persistent link: https://www.econbiz.de/10007270436
Saved in:
3
Modeling the Psychology of Consumer and Firm Behavior with Behavioral Economics
Ho, Teck H.
;
Lim, Noah
;
Camerer, Colin F.
- In:
Journal of marketing research : JMR
43
(
2006
)
3
,
pp. 307-331
Persistent link: https://www.econbiz.de/10007270439
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