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Competitive reactions to market entry : explaining interfirm differences
Gatignon, Hubert A. - In: Journal of marketing research : JMR 26 (1989) 1, pp. 44-55
Persistent link: https://www.econbiz.de/10001059641
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Resource allocation behavior in conventional channels
Anderson, Erin - In: Journal of marketing research : JMR 24 (1987) 1, pp. 85-97
Persistent link: https://www.econbiz.de/10001020971
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How Potential Conflict Drives Channel Structure: Concurrent (Direct and Indirect) Channels
Vinhas, Alberto Sa; Anderson, Erin - In: Journal of marketing research : JMR 42 (2005) 4, pp. 507-515
Persistent link: https://www.econbiz.de/10006642895