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Journal of marketing research : JMR
Harvard-Business-Manager : das Wissen der Besten
9
Harvard Business School Organizational Behavior Unit Case
7
Harvard business review : HBR
6
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
6
Journal of global marketing
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Report / Marketing Science Institute
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Academy of Management journal : AMJ
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Business ethics quarterly : the journal of the Society for Business Ethics
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Journal of marketing
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Report / Marketing Science Institute / Marketing Science Institute
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The nature and scope of marketing research
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HBS Case
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International marketing review
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of international marketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing letters : a journal of research in marketing
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Organizational Behavior and Human Decision Processes
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Working papers / Harvard Business School, Division of Research
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Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
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Business ethics and strategy ; Vol. 2
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Business history review
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Business horizons
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European journal of marketing
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Harvard Business School Organizational Behavior Unit case
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Human resource management : ethics and employment
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International marketing ; Vol. 1
1
Journal of Consumer Psychology
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of management : JOM
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Journal of the Academy of Marketing Science
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Legends in marketing
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MSI reports : working paper series
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Marketing Letters
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Strategic global marketing : issues and trends
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The Academy of Management review : AMR
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Social Dimensions of Consumer Distinctiveness: The lnfluence of Social Status on Group ldentity and Advertising Persuasion
Grier, Sonya A.
;
Deshpandé, Rohit
- In:
Journal of marketing research : JMR
38
(
2001
)
2
,
pp. 216-224
Persistent link: https://www.econbiz.de/10006658299
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A Tale of Two Cities: Distinctiveness Theory and Advertising Effectiveness
Deshpandé, Rohit
;
Stayman, Douglas
- In:
Journal of marketing research : JMR
31
(
1994
)
1
,
pp. 57-64
Persistent link: https://www.econbiz.de/10006687069
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