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Journal of marketing research : JMR
Journal of business research : JBR
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Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions
Baker, Andrew M.
;
Donthu, Naveen
;
Kumar, V.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 225-239
Persistent link: https://www.econbiz.de/10011485337
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2
New Books in Review
Donthu, Naveen
- In:
Journal of marketing research : JMR
42
(
2005
)
1
,
pp. 116
Persistent link: https://www.econbiz.de/10006641603
Saved in:
3
New Books in Review
Donthu, Naveen
- In:
Journal of marketing research : JMR
41
(
2004
)
4
,
pp. 488-490
Persistent link: https://www.econbiz.de/10006645672
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4
Capturing Geographically Localized Misspecification Error in Retail Store Choice Models
Rust, Roland T.
;
Donthu, Naveen
- In:
Journal of marketing research : JMR
32
(
1995
)
1
,
pp. 103-110
Persistent link: https://www.econbiz.de/10006683083
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