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Two-sided versus one-sided appeals : a cognitive perspective on argumentation, source derogation, and the effect of disconforming trial on belief change
Kamins, Michael A.
- In:
Journal of marketing research : JMR
24
(
1987
)
1
,
pp. 29-39
Persistent link: https://www.econbiz.de/10001020982
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The use of product sampling and advertising : effects of sequence of exposure and degree of advertising claim exaggeration on consumers' belief strength, belief confidence, and att...
Marks, Lawrence J.
- In:
Journal of marketing research : JMR
25
(
1988
)
3
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pp. 266-281
Persistent link: https://www.econbiz.de/10001054426
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