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Journal of marketing research : JMR
Faculty & research / Insead : working paper series
68
Management science : journal of the Institute for Operations Research and the Management Sciences
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Consumer click behavior at a search engine : the role of keyword popularity
Jerath, Kinshuk
;
Ma, Liye
;
Park, Young-hoon
- In:
Journal of marketing research : JMR
51
(
2014
)
4
,
pp. 480-486
Persistent link: https://www.econbiz.de/10010399704
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Store within a store
Jerath, Kinshuk
;
Zhang, Z. John
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 748-763
Persistent link: https://www.econbiz.de/10009235355
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