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Firms' strategic leverage of unplanned exposure and planned advertising : an analysis in the context of celebrity endorsements
Derdenger, Timothy P.; Li, Hui; Srinivasan, Kannan - In: Journal of marketing research : JMR 55 (2018) 1, pp. 14-34
Persistent link: https://www.econbiz.de/10011819635
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Channel Bargaining with Retailer Asymmetry
Dukes, Anthony J.; Gal-Or, Esther; Srinivasan, Kannan - In: Journal of marketing research : JMR 43 (2006) 1, pp. 84-97
Persistent link: https://www.econbiz.de/10006640827
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Measuring the Impact of Promotions on Brand Switching When Consumers Are Forward Looking
Sun, Baohong; Neslin, Scott A.; Srinivasan, Kannan - In: Journal of marketing research : JMR 40 (2003) 4, pp. 389-405
Persistent link: https://www.econbiz.de/10006649036
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New Products, Upgrades, and New Releases: A Rationale for Sequential Product Introduction
Padmanabhan, V.; Rajiv, Surendra; Srinivasan, Kannan - In: Journal of marketing research : JMR 35 (1998) 4, pp. 456-472
Persistent link: https://www.econbiz.de/10006670181
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New Products, Upgrades, and New Releases: A Rationale for Sequential Product Introduction
Padmanabhan, V.; Rajiv, Surendra; Srinivasan, Kannan - In: Journal of marketing research : JMR 34 (1997) 4, pp. 456-472
Persistent link: https://www.econbiz.de/10006672518
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Advantages of Time-Based New Product Development in a Fast-Cycle Industry
Datar, Srikant; Jordan, C.Clark; Kekre, Sunder; Rajiv, … - In: Journal of marketing research : JMR 34 (1997) 1, pp. 36-49
Persistent link: https://www.econbiz.de/10006675258
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Controlling for Observed and Unobserved Managerial Skills in Determining First-Mover Market Share Advantages
Murthi, B.P.S.; Srinivasan, Kannan; Kalyanaram, Gurumurthy - In: Journal of marketing research : JMR 33 (1996) 3, pp. 329-336
Persistent link: https://www.econbiz.de/10006679190