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Journal of marketing research : JMR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
Management science : journal of the Institute for Operations Research and the Management Sciences
25
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Firms' strategic leverage of unplanned exposure and planned advertising : an analysis in the context of celebrity endorsements
Derdenger, Timothy P.
;
Li, Hui
;
Srinivasan, Kannan
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 14-34
Persistent link: https://www.econbiz.de/10011819635
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2
Channel Bargaining with Retailer Asymmetry
Dukes, Anthony J.
;
Gal-Or, Esther
;
Srinivasan, Kannan
- In:
Journal of marketing research : JMR
43
(
2006
)
1
,
pp. 84-97
Persistent link: https://www.econbiz.de/10006640827
Saved in:
3
Measuring the Impact of Promotions on Brand Switching When Consumers Are Forward Looking
Sun, Baohong
;
Neslin, Scott A.
;
Srinivasan, Kannan
- In:
Journal of marketing research : JMR
40
(
2003
)
4
,
pp. 389-405
Persistent link: https://www.econbiz.de/10006649036
Saved in:
4
New Products, Upgrades, and New Releases: A Rationale for Sequential Product Introduction
Padmanabhan, V.
;
Rajiv, Surendra
;
Srinivasan, Kannan
- In:
Journal of marketing research : JMR
35
(
1998
)
4
,
pp. 456-472
Persistent link: https://www.econbiz.de/10006670181
Saved in:
5
New Products, Upgrades, and New Releases: A Rationale for Sequential Product Introduction
Padmanabhan, V.
;
Rajiv, Surendra
;
Srinivasan, Kannan
- In:
Journal of marketing research : JMR
34
(
1997
)
4
,
pp. 456-472
Persistent link: https://www.econbiz.de/10006672518
Saved in:
6
Advantages of Time-Based New Product Development in a Fast-Cycle Industry
Datar, Srikant
;
Jordan, C.Clark
;
Kekre, Sunder
;
Rajiv, …
- In:
Journal of marketing research : JMR
34
(
1997
)
1
,
pp. 36-49
Persistent link: https://www.econbiz.de/10006675258
Saved in:
7
Controlling for Observed and Unobserved Managerial Skills in Determining First-Mover Market Share Advantages
Murthi, B.P.S.
;
Srinivasan, Kannan
;
Kalyanaram, Gurumurthy
- In:
Journal of marketing research : JMR
33
(
1996
)
3
,
pp. 329-336
Persistent link: https://www.econbiz.de/10006679190
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