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Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew; Kumar, V. - In: Journal of marketing research : JMR 52 (2015) 2, pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
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Customer satisfaction, analyst stock recommendations, and firm value
Luo, Xueming; Homburg, Christian; Wieseke, Jan - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1041-1058
Persistent link: https://www.econbiz.de/10008796563
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Can sales uncertainty increase firm profits?
Syam, Niladri; Hess, James D.; Yang, Ying - In: Journal of marketing research : JMR 53 (2016) 2, pp. 199-206
Persistent link: https://www.econbiz.de/10011485269
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Circle of incompetence : sense of understanding as an improper guide to investment risk
Long, Andrew R.; Fernbach, Philip M.; Langhe, Bart de - In: Journal of marketing research : JMR 55 (2018) 4, pp. 474-488
Persistent link: https://www.econbiz.de/10011912726
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The teasing effect : an underappreciated benefit of creating and resolving an uncertainty
Ruan, Bowen; Hsee, Christopher K.; Lu, Zoe Y. - In: Journal of marketing research : JMR 55 (2018) 4, pp. 556-570
Persistent link: https://www.econbiz.de/10011912733
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Incorporating subjective characteristics in product design and evaluations
Luo, Lan; Kannan, P. K.; Ratchford, Brian T. - In: Journal of marketing research : JMR 45 (2008) 2, pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
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A conjoint approach to multipart pricing
Iyengar, Raghuram; Jedidi, Kamel; Kohli, Rajeev - In: Journal of marketing research : JMR 45 (2008) 2, pp. 195-210
Persistent link: https://www.econbiz.de/10003713022
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The temporal and spatial dimensions of price search : insights from matching household survey and purchase data
Gauri, Dinesh K.; Sudhir, K.; Talukdar, Debabrata - In: Journal of marketing research : JMR 45 (2008) 2, pp. 226-240
Persistent link: https://www.econbiz.de/10003713033
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A bite to whet the reward appetite : the influence of sampling on reward-seeking behaviors
Wadhwa, Monica; Shiv, Baba; Nowlis, Stephen M. - In: Journal of marketing research : JMR 45 (2008) 4, pp. 403-413
Persistent link: https://www.econbiz.de/10003756179
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Attentional contrast during sequential judgments : a source of the number-of-levels effect
Wilde, Els de; Cooke, Alan D. J.; Janiszewski, Chris - In: Journal of marketing research : JMR 45 (2008) 4, pp. 437-449
Persistent link: https://www.econbiz.de/10003756211