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Community participation and consumer-to-consumer helping : does participation in third party-hosted communities reduce one’s likelihood of helping?
Thompson, Scott A.; Kim, Molan; Smith, Keith Marion - In: Journal of marketing research : JMR 53 (2016) 2, pp. 280-295
Persistent link: https://www.econbiz.de/10011485356
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Beyond the target customer : social effects of customer relationship management campaigns
Ascarza, Eva; Ebbes, Peter; Netzer, Oded; Danielson, Matthew - In: Journal of marketing research : JMR 54 (2017) 3, pp. 347-363
Persistent link: https://www.econbiz.de/10011697412
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Modeling multiple relationships in social networks
Ansari, Asim; Koenigsberg, Oded; Stahl, Florian - In: Journal of marketing research : JMR 48 (2011) 4, pp. 713-728
Persistent link: https://www.econbiz.de/10009272385
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How customer referral programs turn social capital into economic capital
Van Den Bulte, Christophe; Bayer, Emanuel; Skiera, Bernd; … - In: Journal of marketing research : JMR 55 (2018) 1, pp. 132-146
Persistent link: https://www.econbiz.de/10011819676
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Inspired to create : awe enhances openness to learning and the desire for experiential creation
Rudd, Melanie; Hildebrand, Christian; Vohs, Kathleen D. - In: Journal of marketing research : JMR 55 (2018) 5, pp. 766-781
Persistent link: https://www.econbiz.de/10011958199
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Neural correlates of susceptibility to group opinions in online word-of-mouth recommendations
Cascio, Christopher N.; O'Donnell, Matthew Brook; … - In: Journal of marketing research : JMR 52 (2015) 4, pp. 559-575
Persistent link: https://www.econbiz.de/10011337498
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Measuring and managing consumer sentiment in an online community environment
Homburg, Christian; Ehm, Laura; Artz, Martin - In: Journal of marketing research : JMR 52 (2015) 5, pp. 629-641
Persistent link: https://www.econbiz.de/10011349871
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The effect of electronic word of mouth on sales : a meta-analytic review of platform, product, and metric factors
Rosario, Ana Babić; Sotgiu, Francesca; Valck, Kristine de - In: Journal of marketing research : JMR 53 (2016) 3, pp. 297-318
Persistent link: https://www.econbiz.de/10011502903
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Listening in on social media : a joint model of sentiment and venue format choice
Schweidel, David A.; Moe, Wendy W. - In: Journal of marketing research : JMR 51 (2014) 4, pp. 387-402
Persistent link: https://www.econbiz.de/10010399716
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Social interactions and monetary incentives in driving consumer repeat behavior
Toker-Yildiz, Kamer; Trivedi, Minakshi; Choi, Jeonghye; … - In: Journal of marketing research : JMR 54 (2017) 3, pp. 364-380
Persistent link: https://www.econbiz.de/10011697428