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~isPartOf:"Journal of marketing research : JMR"
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Journal of marketing research : JMR
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Advantages of Time-Based New Product Development in a Fast-Cycle Industry
Datar, Srikant
;
Jordan, C.Clark
;
Kekre, Sunder
;
Rajiv, …
- In:
Journal of marketing research : JMR
34
(
1997
)
1
,
pp. 36-49
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