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Journal of marketing research : JMR
Journal of retailing
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How the order of sampled experiential products affects choice
Biswas, Dipayan
;
Grewal, Dhruv
;
Roggeveen, Anne
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 508-519
Persistent link: https://www.econbiz.de/10003983857
Saved in:
2
Shining light on atmospherics : how ambient light influences food choices
Biswas, Dipayan
;
Szocs, Courtney
;
Chacko, Roger
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 111-123
Persistent link: https://www.econbiz.de/10011650438
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