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Uncovering the importance of relationship characteristics in social networks : implications for seeding strategies
Chen, Xi
;
Lans, Ralf van der
;
Phan, Tuan Q.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 187-201
Persistent link: https://www.econbiz.de/10011697340
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