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Consumer behaviour
343
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343
Market research
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Dhar, Ravi
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Journal of marketing research : JMR
Journal of business research : JBR
2,301
Journal of retailing and consumer services
2,036
International journal of hospitality management
805
International journal of consumer studies
781
Psychology & marketing
727
SpringerLink / Bücher
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NBER working paper series
619
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Working paper / National Bureau of Economic Research, Inc.
505
Technological forecasting & social change : an international journal
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Management science : journal of the Institute for Operations Research and the Management Sciences
459
NBER Working Paper
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Asia Pacific journal of marketing and logistics
420
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
417
The journal of product & brand management
411
Tourism management : research, policies, practice
410
European Journal of Marketing
388
Journal of travel and tourism marketing
386
The journal of brand management : an international journal
386
Journal of Consumer Marketing
383
European journal of marketing : EJM
377
Journal of marketing management : MM
359
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
351
Journal of marketing
342
Cogent business & management
341
Journal of marketing communications
341
Journal of retailing
332
Journal of international consumer marketing
331
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
328
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
320
Electronic commerce research
314
Marketing letters : a journal of research in marketing
310
Journal of the Academy of Marketing Science
309
The international review of retail, distribution and consumer research
308
International journal of contemporary hospitality management
304
Journal of fashion marketing and management
304
Information systems research : ISR
302
International journal of retail & distribution management
299
Journal of consumer behaviour : an international research review
299
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ECONIS (ZBW)
379
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1
The effect of electronic word of mouth on sales : a meta-analytic review of platform, product, and metric factors
Rosario, Ana Babić
;
Sotgiu, Francesca
;
Valck, Kristine de
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 297-318
Persistent link: https://www.econbiz.de/10011502903
Saved in:
2
Online reputation mechanisms and the decreasing value of chain affiliation
Hollenbeck, Brett
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 636-654
Persistent link: https://www.econbiz.de/10011957963
Saved in:
3
Neural correlates of susceptibility to group opinions in online word-of-mouth recommendations
Cascio, Christopher N.
;
O'Donnell, Matthew Brook
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 559-575
Persistent link: https://www.econbiz.de/10011337498
Saved in:
4
Listening in on social media : a joint model of sentiment and venue format choice
Schweidel, David A.
;
Moe, Wendy W.
- In:
Journal of marketing research : JMR
51
(
2014
)
4
,
pp. 387-402
Persistent link: https://www.econbiz.de/10010399716
Saved in:
5
Sharing with friends versus strangers : how interpersonal closeness influences word-of-mouth valence
Dubois, David
;
Bonezza, Andrea
;
De Angelis, Matteo
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 712-727
Persistent link: https://www.econbiz.de/10011650385
Saved in:
6
Talk bursts : the role of spikes in prerelease word-of-mouth dynamics
Gelper, Sarah
;
Peres, Renana
;
Eliashberg, Jehoshua
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 801-817
Persistent link: https://www.econbiz.de/10011971222
Saved in:
7
Who's driving this conversation? : systematic biases in the content of online consumer discussions
Hamilton, Rebecca W.
;
Schlosser, Ann
;
Chen, Yu-Jen
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 540-555
Persistent link: https://www.econbiz.de/10011743672
Saved in:
8
How language shapes word of mouth's impact
Packard, Grant
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
Saved in:
9
Valuable virality
Akpinar, Ezgi
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 318-330
Persistent link: https://www.econbiz.de/10011697382
Saved in:
10
Seeing ourselves in others : reviewer ambiguity, egocentric anchoring, and persuasion
Walker Reczek, Rebecca
;
Lamberton, Cait Poynor
;
Norton, …
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 617-631
Persistent link: https://www.econbiz.de/10009161336
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