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Consumer behaviour
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Dhar, Ravi
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Hung, Iris W.
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Jong, Martijn G. de
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Journal of marketing research : JMR
Journal of business research : JBR
2,508
Journal of retailing and consumer services
2,150
International journal of hospitality management
1,036
NBER working paper series
813
International journal of consumer studies
780
Psychology & marketing
713
Working paper / National Bureau of Economic Research, Inc.
702
SpringerLink / Bücher
687
NBER Working Paper
616
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
Industrial marketing management : the international journal for industrial and high-tech firms
573
European Journal of Marketing
547
The service industries journal
529
Asia Pacific journal of marketing and logistics
460
Tourism management : research, policies, practice
459
Journal of business ethics : JOBE
449
The journal of services marketing
443
The journal of brand management : an international journal
438
European journal of marketing : EJM
432
Management science : journal of the Institute for Operations Research and the Management Sciences
430
The journal of product & brand management
428
Journal of travel and tourism marketing
424
Cogent business & management
420
Journal of Consumer Marketing
416
Journal of the Academy of Marketing Science
411
International journal of contemporary hospitality management
398
Journal of marketing management : MM
397
Journal of marketing
392
Journal of retailing
374
Technological forecasting & social change : an international journal
368
Marketing intelligence & planning
360
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
346
Discussion paper series / IZA
344
Journal of hospitality marketing & management
341
Journal of Services Marketing
340
Journal of international consumer marketing
338
Marketing letters : a journal of research in marketing
335
Journal of marketing communications
334
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ECONIS (ZBW)
389
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1
Transaction attributes and customer valuation
Braun, Michael
;
Schweidel, David A.
;
Stein, Eli
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011421731
Saved in:
2
Learning and acting on customer information : a simulation-based demonstration on service allocations with offshore centers
Sun, Baohong
;
Li, Shibo
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 72-86
Persistent link: https://www.econbiz.de/10008858643
Saved in:
3
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
4
The challenge of retaining customers acquired with free trials
Datta, Hannes
;
Foubert, Bram
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 217-234
Persistent link: https://www.econbiz.de/10010526560
Saved in:
5
Measuring the lifetime value of a customer in the consumer packaged goods industry
Sunder, Sarang
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 901-921
Persistent link: https://www.econbiz.de/10011648395
Saved in:
6
Just give me another chance: the strategies for brand recovery from a bad first impression
Muthukrishnan, A. V.
;
Chattopadhyay, Amitava
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 334-345
Persistent link: https://www.econbiz.de/10003486955
Saved in:
7
Managing customer profits : the power of habits
Shah, Denish
;
Kumar, V.
;
Kim, Kihyun Hannah
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 726-741
Persistent link: https://www.econbiz.de/10010471020
Saved in:
8
The importance of modeling temporal dependence of timing and quantity in direct marketing
Jen, Lichung
;
Chou, Chien-heng
;
Allenby, Greg M.
- In:
Journal of marketing research : JMR
46
(
2009
)
4
,
pp. 482-493
Persistent link: https://www.econbiz.de/10003872292
Saved in:
9
Customer loyalty to whom? : managing the benefits and risks of salesperson-owned loyalty
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Steenkamp, …
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10003486870
Saved in:
10
Stockouts in online retailing
Jing, Xiaoqing
;
Lewis, Michael
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 342-354
Persistent link: https://www.econbiz.de/10008988442
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