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Consumer behaviour
343
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Journal of marketing research : JMR
Journal of business research : JBR
2,498
Journal of retailing and consumer services
2,071
International journal of hospitality management
870
International journal of consumer studies
777
NBER working paper series
736
Psychology & marketing
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SpringerLink / Bücher
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Management science : journal of the Institute for Operations Research and the Management Sciences
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European Journal of Marketing
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Technological forecasting & social change : an international journal
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Asia Pacific journal of marketing and logistics
437
The journal of product & brand management
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European journal of marketing : EJM
399
Journal of Consumer Marketing
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Tourism management : research, policies, practice
392
Journal of the Academy of Marketing Science
386
Journal of marketing
380
The journal of brand management : an international journal
379
Journal of travel and tourism marketing
377
The journal of services marketing
376
Journal of economic behavior & organization : JEBO
372
Cogent business & management
366
Journal of marketing management : MM
366
Journal of retailing
357
The service industries journal
354
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
339
Journal of international consumer marketing
332
Discussion paper / Centre for Economic Policy Research
330
Marketing intelligence & planning
329
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
326
International journal of contemporary hospitality management
325
Marketing letters : a journal of research in marketing
323
Journal of marketing communications
319
Journal of strategic marketing
315
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ECONIS (ZBW)
379
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1
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379
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1
Inspired to create : awe enhances openness to
learning
and the desire for experiential creation
Rudd, Melanie
;
Hildebrand, Christian
;
Vohs, Kathleen D.
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 766-781
Persistent link: https://www.econbiz.de/10011958199
Saved in:
2
Recurring goals and
learning
: the impact of successful reward attainment on purchase behavior
Drèze, Xavier
;
Nunes, Joseph C.
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 268-281
Persistent link: https://www.econbiz.de/10008988450
Saved in:
3
Advertising in a competitive market : the role of product standards, customer
learning
, and switching costs
Anderson, Eric T.
;
Simester, Duncan
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 489-504
Persistent link: https://www.econbiz.de/10009786164
Saved in:
4
Effects of indirectly and directly competing reference group messages and persuasion knowledge : implications for educational placements
Pechmann, Cornelia
;
Wang, Liangyan
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 134-145
Persistent link: https://www.econbiz.de/10003947451
Saved in:
5
How asking “who am I?” affects what consumers buy : the influence of self-discovery on consumption
Wu, Eugenia C.
;
Cutright, Keisha M.
;
Fitzsimons, Gavan J.
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 296-307
Persistent link: https://www.econbiz.de/10008988448
Saved in:
6
Consumption-based cross-brand
learning
: are private labels really private?
Szymanowski, Maciej
;
Gijsbrechts, Els
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 231-246
Persistent link: https://www.econbiz.de/10009524186
Saved in:
7
Tariff choice with consumer
learning
and switching costs
Goettler, Ronald L.
;
Clay, Karen
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 633-652
Persistent link: https://www.econbiz.de/10009272407
Saved in:
8
The Market valuation of outsourcing new product development
Raassens, Néomie
;
Wuyts, Stefan
;
Geyskens, Inge
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 682-695
Persistent link: https://www.econbiz.de/10009659290
Saved in:
9
Recommendation systems with purchase data
Bodapati, Anand V.
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 77-93
Persistent link: https://www.econbiz.de/10003696869
Saved in:
10
Optimal customer relationship management using Bayesian decision theory : an application for customer selection
Venkatesan, Rajkumar
;
Kumar, V.
;
Bohling, Timothy
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 579-594
Persistent link: https://www.econbiz.de/10003569723
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