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Marktforschung
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Statistik Klassifikationsanalyse
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Stewart, David W.
4
Martin, Ingrid M.
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Prabhu, Jaideep
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Journal of marketing research : JMR
Journal of the Academy of Marketing Science
10
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
9
Journal of advertising research
7
Journal of business research : JBR
5
Journal of advertising : official publication of the American Academy of Advertising
4
Applied social research methods series
3
Journal of Business Research
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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AMS review : official publication of the Academy of Marketing Science
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Fundamentals of marketing research ; Vol. 5
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International journal of advertising : the quarterly review of marketing communications
2
Journal of marketing
2
Marketing theory and applications
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Quantitative marketing techniques and analyses
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Review of marketing research
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Business Horizons
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Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
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Does marketing need reform? : fresh perspectives on the future
1
Edward Elgar E-Book Archive
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European journal of marketing : EJM
1
Evaluation Review
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Foundations and trends in marketing : FTMKT
1
Handbook of marketing
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International Journal of Selection and Assessment
1
International journal of advertising : the review of marketing communications
1
Internet advertising : theory and research
1
Journal of Advertising Research
1
Journal of Consumer Affairs
1
Journal of Consumer Research
1
Journal of advertising
1
Journal of macromarketing
1
Journal of marketing theory and practice : JMTP
1
Journal of public policy & marketing
1
Journal of retailing
1
Legends in marketing
1
MASB
1
Management Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing accountability for marketing and non-marketing outcomes
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The application and misapplication of factor analysis in marketing research
Stewart, David W.
- In:
Journal of marketing research : JMR
18
(
1981
)
1
,
pp. 51-62
Persistent link: https://www.econbiz.de/10002848793
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2
Cluster analysis in marketing research : review and suggestions for application
Punj, Girish
;
Stewart, David W.
- In:
Journal of marketing research : JMR
20
(
1983
)
2
,
pp. 134-148
Persistent link: https://www.econbiz.de/10002674885
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3
The Differential Impact of Goal Congruency on Attitudes, Intentions, and the Transfer of Brand Equity
Martin, Ingrid M.
;
Stewart, David W.
- In:
Journal of marketing research : JMR
38
(
2001
)
4
,
pp. 471-484
Persistent link: https://www.econbiz.de/10006656374
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4
Signaling Strategies in Competitive Interaction: Building Reputations and Hiding the Truth
Prabhu, Jaideep
;
Stewart, David W.
- In:
Journal of marketing research : JMR
38
(
2001
)
1
,
pp. 62-72
Persistent link: https://www.econbiz.de/10006659708
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