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Journal of marketing research : JMR
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Commentaries and rejoinder to "Does quality win? : network effects versus quality in high-tech markets"
Ratchford, Brian Thomas
(
contributor
); …
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 150-162
Persistent link: https://www.econbiz.de/10003827911
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Commentaries and Rejoinder to "Does Quality Win? Network Effects Versus Quality in High-Tech Markets"
Ratchford, Brian T.
;
Shugan, Steven M.
;
Reibstein, David J.
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 150-162
Persistent link: https://www.econbiz.de/10008226433
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