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Strategic, metric, and methodological trends in marketing research and their implications for future theory and practice
Dahlstrom, Robert; Nygaard, Arne; Crosno, Jody L. - In: Journal of marketing theory and practice 16 (2008) 2, pp. 139-152
Persistent link: https://www.econbiz.de/10003735482
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Strategic, metric, and methodological trends in marketing research and their implications for future theory and practice
Dahlstrom, Robert; Nygaard, Arne; Crosno, Jody L. - In: Journal of marketing theory and practice 16 (2008) 2, pp. 139-152
Persistent link: https://www.econbiz.de/10009884895
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The effects of transacation-specific investments in marketing channels: the moderating role of relational norms
Brown, James R.; Crosno, Jody L.; Dev, Chekitan S. - In: Journal of marketing theory and practice 17 (2009) 4, pp. 317-333
Persistent link: https://www.econbiz.de/10003897723
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A multilevel analysis of the adoption of sustainable technology
Crosno, Jody L.; Cui, Annie Peng - In: Journal of marketing theory and practice 22 (2014) 2, pp. 209-224
Persistent link: https://www.econbiz.de/10010357864
Cover Image
The effects of transacation-specific investments in marketing channels: the moderating role of relational norms
Brown, James R.; Crosno, Jody L.; Dev, Chekitan S. - In: Journal of marketing theory and practice 17 (2009) 4, pp. 317-333
Persistent link: https://www.econbiz.de/10009884933