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Journal of marketing theory and practice
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The process of customer engagement : a conceptual framework
Bowden, Jana
- In:
Journal of marketing theory and practice
17
(
2009
)
1
,
pp. 63-74
Persistent link: https://www.econbiz.de/10003793700
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A multi-valenced perspective on consumer engagement within a social service
Naumann, Kay
;
Bowden, Jana
;
Gabbott, Mark
- In:
Journal of marketing theory and practice
25
(
2017
)
2
,
pp. 171-188
Persistent link: https://www.econbiz.de/10011702481
Saved in:
3
The process of customer engagement : a conceptual framework
Bowden, Jana Lay-Hwa
- In:
Journal of marketing theory and practice
17
(
2009
)
1
,
pp. 63-74
Persistent link: https://www.econbiz.de/10009884912
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