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Taboo advertising : can humor help to attract attention and enhance recall?
Sabri, Ouidade - In: Journal of marketing theory and practice 20 (2012) 4, pp. 407-422
Persistent link: https://www.econbiz.de/10009688903
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Delighting baby boomers and millennials : factors that matter most
Bednarz Beauchamp, Michelle; Barnes, Donald C. - In: Journal of marketing theory and practice 23 (2015) 3, pp. 338-350
Persistent link: https://www.econbiz.de/10011312654
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The influence of mortality focus on guilt advertising effectiveness
Lee-Wingate, Sooyeon Nikki; Moon, Jae Yun; Bose, Mousumi - In: Journal of marketing theory and practice 22 (2014) 1, pp. 103-113
Persistent link: https://www.econbiz.de/10010346477
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Does repeated ad exposure impair or facilitate recall of ads with similar affective valence? : an exploratory study
Nguyen, Hieu P.; Munch, James M.; Gardner, Meryl P. - In: Journal of marketing theory and practice 22 (2014) 1, pp. 25-39
Persistent link: https://www.econbiz.de/10010346483