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In search of value : a model of wagering intentions
Sierra, Jeremy J.; Hyman, Michael R. - In: Journal of marketing theory and practice 17 (2009) 3, pp. 235-249
Persistent link: https://www.econbiz.de/10003867497
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Hedonic/functional, congruity between stores and private label brands
Lee, Dongdae; Hyman, Michael R. - In: Journal of marketing theory and practice 16 (2008) 3, pp. 219-232
Persistent link: https://www.econbiz.de/10003735490
Cover Image
Hedonic/functional, congruity between stores and private label brands
Lee, Dongdae; Hyman, Michael R. - In: Journal of marketing theory and practice 16 (2008) 3, pp. 219-232
Persistent link: https://www.econbiz.de/10009884902
Cover Image
In search of value : a model of wagering intentions
Sierra, Jeremy J.; Hyman, Michael R. - In: Journal of marketing theory and practice 17 (2009) 3, pp. 235-249
Persistent link: https://www.econbiz.de/10009884926