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Journal of marketing theory and practice
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Industrial marketing management : the international journal for industrial and high-tech firms
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The implications of service-dominant logic and integrated solutions on the sales function
Le Meunier-FitzHugh, Kenneth
;
Baumann, Jasmin
;
Palmer, Roger
- In:
Journal of marketing theory and practice
19
(
2011
)
4
,
pp. 423-440
Persistent link: https://www.econbiz.de/10009383555
Saved in:
2
The implications of service-dominant logic and integrated solutions on the sales function
Meunier-FitzHugh, Kenneth Le
;
Baumann, Jasmin
;
Palmer, Roger
- In:
Journal of marketing theory and practice
19
(
2011
)
4
,
pp. 423-440
Persistent link: https://www.econbiz.de/10009884986
Saved in:
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