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The effects of transacation-specific investments in marketing channels: the moderating role of relational norms
Brown, James R.; Crosno, Jody L.; Dev, Chekitan S. - In: Journal of marketing theory and practice 17 (2009) 4, pp. 317-333
Persistent link: https://www.econbiz.de/10003897723
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A taxonomy of monitoring in business-to-business relationships
Ishida, Chiharu; Brown, James R. - In: Journal of marketing theory and practice 21 (2013) 2, pp. 123-139
Persistent link: https://www.econbiz.de/10009777327
Cover Image
The effects of transacation-specific investments in marketing channels: the moderating role of relational norms
Brown, James R.; Crosno, Jody L.; Dev, Chekitan S. - In: Journal of marketing theory and practice 17 (2009) 4, pp. 317-333
Persistent link: https://www.econbiz.de/10009884933
Cover Image
A taxonomy of monitoring in business-to-business relationships
Ishida, Chiharu; Brown, James R. - In: Journal of marketing theory and practice 21 (2013) 2, pp. 123-139
Persistent link: https://www.econbiz.de/10010159948