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Journal of Marketing Theory and Practice : a retrospective of 2005-2019
Donthu, Naveen
;
Kumar, Satish
;
Pattnaik, Debidutta
; …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
2
,
pp. 117-137
Persistent link: https://www.econbiz.de/10012483448
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Brand authenticity : literature review, comprehensive definition, and an amalgamated scale
Campagna, Christopher L.
;
Donthu, Naveen
;
Yoo, Boonghee
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
2
,
pp. 129-145
Persistent link: https://www.econbiz.de/10014291969
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