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Construal level effects in sponsorship-linked marketing : informativeness and timing of announcements
Cobbs, Joe
;
Schäfers, Tobias
;
Groza, Mark D.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012483473
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