Horst, Sven-Ove; Järventie-Thesleff, Rita; Baumann, Sabine - In: Journal of media business studies 16 (2019) 3, pp. 202-229
This paper problematizes the applicability of traditional top-down strategic planning in a continuously changing media industry and builds a practice-theoretical perspective for analyzing strategy emergence. Through a qualitative analysis of 22 interviews, with media professionals and...
