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Assessing the consumer-based brand equity of news media firms : a new validated scale
Victoria-Mas, María; Lacasa-Mas, Ivan; Marimon, Frederic - In: Journal of media business studies 15 (2018) 3, pp. 214-235
Persistent link: https://www.econbiz.de/10012051036
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Strategic transformations in the media
Oliver, John - In: Journal of media business studies 15 (2018) 4, pp. 278-299
Persistent link: https://www.econbiz.de/10012051042
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Dynamic capabilities and superior firm performance in the UK media industry
Oliver, John - In: Journal of media business studies 11 (2014) 2, pp. 57-77
Persistent link: https://www.econbiz.de/10010424713
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The principles of regulation and the assumption of media effects
Sjøvaag, Helle - In: Journal of media business studies 11 (2014) 1, pp. 5-20
Persistent link: https://www.econbiz.de/10010424730
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Special Issue on: Nordic media policy
Krumsvik, Arne H. (contributor) - 2014
Persistent link: https://www.econbiz.de/10010424731
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Media sales management and new product launch : an exploratory study
Holmes, Todd A. - In: Journal of media business studies 11 (2014) 3, pp. 63-85
Persistent link: https://www.econbiz.de/10010426091
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Making sense of the public service mission in media : youth audiences, competition, and strategic management
Lowe, Gregory Ferrell; Maijanen, Päivi - In: Journal of media business studies 16 (2019) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012176964
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Exploring the themes in the U.S. media coverage of Wanda's investments in Hollywood
Zhang, Xiaoqun; Pelton, Lou - In: Journal of media business studies 16 (2019) 1, pp. 58-76
Persistent link: https://www.econbiz.de/10012176967
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On the dynamics of media markets : Professor Karl Erik Gustafsson in memoriam
Ots, Mart; Weibull, Lennart; Melesko, Stefan - In: Journal of media business studies 16 (2019) 2, pp. 153-161
Persistent link: https://www.econbiz.de/10012176975
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Building trust : media executives' perceptions of readers' trust
Kalsnes, Bente; Krumsvik, Arne H. - In: Journal of media business studies 16 (2019) 4, pp. 295-306
Persistent link: https://www.econbiz.de/10012177006