This paper problematizes the applicability of traditional top-down strategic planning in a continuously changing media industry and builds a practice-theoretical perspective for analyzing strategy emergence. Through a qualitative analysis of 22 interviews, with media professionals and...

Demand for commercial music download is still marginal compared to the total market volume of the music industry. One reason can be found in the lack of consumer orientation on part of the suppliers. Important attributes of commercial music download platforms that may impinge on the degree of...