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Application of the Experience Curve to price trends in medical devices : implications for product development and marketing strategies
Brown, Alan; Meenan, Brian J.; Dixon, Dorian; Young, … - In: Journal of medical marketing : device, diagnostic and … 8 (2008) 3, pp. 241-255
Persistent link: https://www.econbiz.de/10003872252
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Uptake and diffusion of medical technology innovation in Europe : what role for funding and procurement policies?
Torbica, Aleksandra; Cappellaro, Giulia - In: Journal of medical marketing : device, diagnostic and … 10 (2010) 1, pp. 61-69
Persistent link: https://www.econbiz.de/10003951872
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The role of product life cycle in medical technology innovation
Smith, Brain D.; Tarricone, Rosanna; Vella, Vincenzo - In: Journal of medical marketing : device, diagnostic and … 13 (2013) 1, pp. 37-43
Persistent link: https://www.econbiz.de/10009732316
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Planning and control of medical device investments by Italian public health authorities : a means to improve the decision-making process
Salvatore, Claudia; Boscolo, Paola R.; Tarricone, Rosanna - In: Journal of medical marketing : device, diagnostic and … 13 (2013) 3, pp. 135-141
Persistent link: https://www.econbiz.de/10009791600
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Cost efficiency of pharmaceutical firms manufacturing drugs for specific diseases prevalent in India : a data envelopment analysis approach
Das, Sumanta; Patel, Gokulananda - In: Journal of medical marketing : device, diagnostic and … 14 (2014) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10010415279
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Organizational ergonomics in medical device design standards
Alur, Sivakumar - In: Journal of medical marketing : device, diagnostic and … 10 (2010) 4, pp. 312-322
Persistent link: https://www.econbiz.de/10008749293
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Medical technology innovation and the importance of comparative effectiveness research
Giuliano, Karen K.; Ferguson, Michael; Silfen, Eric - In: Journal of medical marketing : device, diagnostic and … 12 (2012) 1, pp. 55-66
Persistent link: https://www.econbiz.de/10009518282
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Investment guidance for the Chinese medical device market
Zhang, Weifan; Liu, Rebecca; Chatwin, Chris - In: Journal of medical marketing : device, diagnostic and … 15 (2015) 1/2, pp. 4-9
Persistent link: https://www.econbiz.de/10011618086
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Frugal innovation in medical devices : key to growth in emerging economies
Verma, Servjaeta - In: Journal of medical marketing : device, diagnostic and … 16 (2017) 2, pp. 66-73
Persistent link: https://www.econbiz.de/10011977420
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The medical device industry in Ireland : creating an environment for innovation (when academia, government, and industry collaborate)
Kuuskvere, Laurie; DelConte, Anthony - In: Journal of medical marketing : device, diagnostic and … 16 (2017) 2, pp. 74-78
Persistent link: https://www.econbiz.de/10011977424