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Informational sources on pharmaceutical medicines and factors affecting medication prescriptions : perspectives from Ghanaian physicians
Kayi, Esinam Afi; Atinga, Roger Ayimbillah; Ansa, Gloria A. - In: Journal of medical marketing : device, diagnostic and … 14 (2014) 4, pp. 176-181
Persistent link: https://www.econbiz.de/10011348630
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Perceptions of general practitioners towards pharmaceutical price war and assessment medicines price variation among general practitioners' clinics in the state of Penang, Malaysia
Siang, Tan Ching; Mohamed Azmi Ahmad Hassali; … - In: Journal of medical marketing : device, diagnostic and … 14 (2014) 2/3, pp. 125-132
Persistent link: https://www.econbiz.de/10010517752
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Cost efficiency of pharmaceutical firms manufacturing drugs for specific diseases prevalent in India : a data envelopment analysis approach
Das, Sumanta; Patel, Gokulananda - In: Journal of medical marketing : device, diagnostic and … 14 (2014) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10010415279
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The "5 Horsemen of the Apothecary" : lessons to be learned by the top pharmaceutical performers for 2014-2009
Trombetta, Bill - In: Journal of medical marketing : device, diagnostic and … 15 (2015) 3/4, pp. 81-89
Persistent link: https://www.econbiz.de/10011881395
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Adalat : a lifecycle managed
Kvesik, Dennis Z. - In: Journal of medical marketing : device, diagnostic and … 9 (2009) 3, pp. 187-200
Persistent link: https://www.econbiz.de/10003893203
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Network connectedness of pharmaceutical sales rep (FLE)-physician dyad and physician prescription behaviour : a conceptual model
Singh, Ramendra - In: Journal of medical marketing : device, diagnostic and … 8 (2008) 3, pp. 257-268
Persistent link: https://www.econbiz.de/10003872256
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The effect of placement and modality on the recall of information from pharmaceutical web sites
Davis, Joel J. - In: Journal of medical marketing : device, diagnostic and … 10 (2010) 2, pp. 99-114
Persistent link: https://www.econbiz.de/10003979194
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The Portuguese pharmaceutical market in the near future : a time series exploration approach
Baptista, Maria Helena Miranda Flores; Mendes, Jorge M. - In: Journal of medical marketing : device, diagnostic and … 9 (2009) 4, pp. 329-341
Persistent link: https://www.econbiz.de/10003921522
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Religious categories and the human papillomavirus (HPV) vaccine : attitudes, intentions, and behaviors regarding vaccination
Fogel, Joshua A.; Ebadi, Collet - In: Journal of medical marketing : device, diagnostic and … 11 (2011) 4, pp. 303-311
Persistent link: https://www.econbiz.de/10009547590
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Effectiveness of e-detailing as an innovative pharmaceutical marketing tool in emerging economies : views of health care professionals of India
Banerjee, Saikat; Dash, Sampada Kumar - In: Journal of medical marketing : device, diagnostic and … 11 (2011) 3, pp. 204-214
Persistent link: https://www.econbiz.de/10009308833