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Theoretical framework of social marketing effectiveness : drawing the big picture on its functioning
Thaler, Julia; Helmig, Bernd - In: Journal of nonprofit & public sector marketing 25 (2013) 3, pp. 211-236
Persistent link: https://www.econbiz.de/10010196560
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On the effectiveness of social marketing : what do we really know?
Helmig, Bernd; Thaler, Julian Matthias - In: Journal of nonprofit & public sector marketing 22 (2010) 4, pp. 264-287
Persistent link: https://www.econbiz.de/10008811349
Cover Image
Theoretical Framework of Social Marketing Effectiveness: Drawing the Big Picture on its Functioning
Thaler, Julia; Helmig, Bernd - In: Journal of nonprofit & public sector marketing 25 (2013) 3, pp. 211-236
Persistent link: https://www.econbiz.de/10010169595