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Attitude towards drone food delivery services : role of innovativeness, perceived risk, and green image
Mathew, Asish Oommen; Jha, Abhishek Nath; Lingappa, … - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-24
The possibility of drone usage for food delivery is met with enthusiasm by businesses as it promises instantaneous benefits such as reduced costs, improved customer satisfaction, and reduced environmental imprint. The objective of this paper is to explore consumer attitude and intention towards...
Persistent link: https://www.econbiz.de/10012602032
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Innovative perspective of marketing engagement : enhancing users' loyalty in social media through blogging
Sajjad, Muhammad; Zaman, Umer - In: Journal of open innovation : technology, market, and … 6 (2020) 3/93, pp. 1-17
The breakneck pace of digital technologies has created a dramatic shift in marketing campaigns to engage users through unique and innovative experiences. Focusing on the same grounds, this study relates the market engagement with users’ loyalty (UL) for Facebook social media. Market engagement...
Persistent link: https://www.econbiz.de/10012297290
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Proposal for the implementation of pro-environmental behaviours in the form of open eco-innovations : a perspective of consumers of hotel services
Bugdol, Marek; Szromek, Adam R.; Puciato, Daniel - In: Journal of open innovation : technology, market, and … 9 (2023) 2, pp. 1-13
The role of eco-innovations in the contemporary hotel business is not only a marketing façade aiming at attracting the attention of a potential guest with a high environmental awareness, but more and more often it becomes a form of the operationalisation of environmental objectives inscribed in...
Persistent link: https://www.econbiz.de/10014365493
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The impact of COVID-19 on municipal food markets : resilience or innovative attitude?
Fava, Nadia; Laganà, Valentina Rosa; Nicolosi, Agata - In: Journal of open innovation : technology, market, and … 8 (2022) 2, pp. 1-25
search for “open innovation challenges” more in line with current needs. The aim of the research is to understand the …
Persistent link: https://www.econbiz.de/10013266337
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Configuring an alliance portfolio for eco-friendly innovation in the car industry : Hyundai and Toyota
Jeong, Hyeon Joo; Ko, Youngjoo - In: Journal of open innovation : technology, market, and … 2 (2016) 24, pp. 1-16
information, which researchers use to derive multiple properties related to technological innovation or technological excellence … the Science Linkage mean the technological innovation of companies (Chang, Chen, & Huang, 2012; Z. Huang et al., 2003 … alliance and innovation capability. (Expected) findings/results: The results of this study show that; 1) Toyota is actively …
Persistent link: https://www.econbiz.de/10011587780
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Brand relationships and risk : influence of risk avoidance and gender on brand consumption
Lee, Seung-Hee; Workman, Jane E.; Jung, Kwangho - In: Journal of open innovation : technology, market, and … 2 (2016) 14, pp. 1-15
Recent brand relationship research has paid attention to brand love, brand credibility, and brand loyalty. In market and society, various collaborations and co-creations derived from brand relationships generate various social network markets and open business innovations. Brand relationships...
Persistent link: https://www.econbiz.de/10011523510
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Assessing monstrous fan in Malaysia : present and future
Raja Nor Firdaus Kashfi Raja Othman; Nurfaezah Abdullah; … - In: Journal of open innovation : technology, market, and … 5 (2019) 1/14, pp. 1-19
In the last few years, the monstrous fan has gained attention in this country for large space buildings and areas. The continuity of this product technology is important to allow it to be able to survive in the current and future market. However, there are limited studies on the present and...
Persistent link: https://www.econbiz.de/10012029729
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Compulsive buying and branding phenomena
Lee, Seung-hee; Workman, Jane E. - In: Journal of open innovation : technology, market, and … 1 (2015) 3, pp. 1-12
Background: The purpose of this paper was to explore the impact of brand variables such as brand awareness, brand loyalty, brand attachment, and perceived brand quality on compulsive buying behavior. Methods: A self-administered questionnaire, containing demographic items and items related to...
Persistent link: https://www.econbiz.de/10011309449
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A framework of mobile banking adoption in India
Kumar, Ashish; Dhingra, Sanjay; Batra, Vikas; Purohit, … - In: Journal of open innovation : technology, market, and … 6 (2020) 2/40, pp. 1-17
Mobile banking is now an important and evolving medium for executing banking transactions. It has a huge potential in a developing country such as India. Our study explores the important antecedents of the mobile banking adoption intention of Indian customers and proposes a comprehensive...
Persistent link: https://www.econbiz.de/10012229941
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Enhancing green loyalty towards apparel retail stores : a cross-generational analysis on an emerging market
Dabija, Dan Cristian - In: Journal of open innovation : technology, market, and … 4 (2018) 8, pp. 1-16
Faced with an array of scandals and challenges caused by environmental pollution and exploitation of workers, apparel retailers are often compelled to re-think their strategies in compliance with environmental governance, and to implement specific measures aimed at environmental protection and...
Persistent link: https://www.econbiz.de/10011879655