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Brand relationships and risk : influence of risk avoidance and gender on brand consumption
Lee, Seung-Hee; Workman, Jane E.; Jung, Kwangho - In: Journal of open innovation : technology, market, and … 2 (2016) 14, pp. 1-15
Recent brand relationship research has paid attention to brand love, brand credibility, and brand loyalty. In market and society, various collaborations and co-creations derived from brand relationships generate various social network markets and open business innovations. Brand relationships...
Persistent link: https://www.econbiz.de/10011523510
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Compulsive buying and branding phenomena
Lee, Seung-hee; Workman, Jane E. - In: Journal of open innovation : technology, market, and … 1 (2015) 3, pp. 1-12
Background: The purpose of this paper was to explore the impact of brand variables such as brand awareness, brand loyalty, brand attachment, and perceived brand quality on compulsive buying behavior. Methods: A self-administered questionnaire, containing demographic items and items related to...
Persistent link: https://www.econbiz.de/10011309449
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Reaching for customer centricity : wine brand positioning configurations
Dressler, Marc; Paunović, Ivan - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-21
innovation in branding. German winery brands were analyzed using a multimethod approach leaning on a novel netnographic … communication and pricing opportunities for wine brand identity as well as image, thereby contributing to open brand innovation. …
Persistent link: https://www.econbiz.de/10012601505
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Analysis of the impact of Airbnb brand personality on consumer involvement and institutional trust
Cardoso, Antonio; Paulauskaitė, Augustė; Hachki, Hajar; … - In: Journal of open innovation : technology, market, and … 8 (2022) 3, pp. 1-16
In this study, Airbnb's brand personality is explored in relation to its effects on consumer involvement and institutional trust. The objective of this paper is to fill a gap in marketing research by building up a solid understanding of the relationship between those constructs in the context of...
Persistent link: https://www.econbiz.de/10013272773
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Trust and loyalty in building the brand relationship with the customer : empirical analysis in a retail chain in northern Brazil
Cardoso, Antonio; Gabriel, Marx; Figueiredo, Jorge; … - In: Journal of open innovation : technology, market, and … 8 (2022) 3, pp. 1-15
The purpose of this article is to analyze the relationship between a brand's trust in consumer decisions and its maintenance over time in a retail chain in northern Brazil known as Bemol. The sample consists of 210 respondents, customers of Bemol, and the methodology used is a model of...
Persistent link: https://www.econbiz.de/10013272780
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Knowledge spillovers : an evidence from the European regions
Kijek, Arkadiusz; Kijek, Tomasz - In: Journal of open innovation : technology, market, and … 5 (2019) 3/68, pp. 1-15
engaged. These findings contribute to the current debate in the geography of innovation and economics of knowledge literature. …
Persistent link: https://www.econbiz.de/10012123436
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Exploring innovation ecosystem from the perspective of sustainability : towards a conceptual framework
Liu, Zheng; Stephens, Victoria - In: Journal of open innovation : technology, market, and … 5 (2019) 3/48, pp. 1-14
, service and business model innovation. Meanwhile, the emergent socio-ecological crisis is making it increasingly important to … different stakeholders including customers, partners, government, and universities can be involved, forming innovation ecosystem … in a sustainable way is under-explored. This paper aims to provide connection between innovation and sustainability …
Persistent link: https://www.econbiz.de/10012124901
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How art places climate change at the heart of technological innovation
Bloch, Jeanne; Verchère, Céline - In: Journal of open innovation : technology, market, and … 5 (2019) 4/93, pp. 1-13
How can we place climate change issues at the heart of technological innovation? From our point of view, artistic …
Persistent link: https://www.econbiz.de/10012125134
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Art hacking for business innovation : an exploratory case study on applied artistic strategies
Sandberg, Berit - In: Journal of open innovation : technology, market, and … 5 (2019) 1/20, pp. 1-22
business innovation and product development other than residencies are rare. Furthermore, little is known about the role and …
Persistent link: https://www.econbiz.de/10012029742
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Sustaining innovation : creativity among employees of small and medium-sized enterprises and students in higher education institutions in Brunei Darussalam
Obiwulu, Solomon Uche; Yunus, Esa M.; Fahmi Ibrahim; … - In: Journal of open innovation : technology, market, and … 5 (2019) 2/25, pp. 1-15
This paper compares creativity experiences and perceptions among employees of small and medium-sized enterprises (SME) and students in higher education institutions (HEI) in Brunei Darussalam. The study was conducted through interactions and surveys to assess (i) understanding and practice of...
Persistent link: https://www.econbiz.de/10012029759