Shabbir, Sara; Danish, Rizwan Qaisar; Rehman, Muqqadas; … - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-16
entrepreneurial improvisation in small and medium enterprises (SMEs) in Pakistan. This research aims to analyze whether the emotional … response of fear drives the decision-makers of SMEs towards the use of improvisation strategy in a turbulent environment in an … uncertain business world or not. The target population for this study includes owners, managers, and directors of SMEs listed in …