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Crowdsourcing-asking an undefined group of external contributors to work on tasks-allows organizations to tap into the expertise of people around the world. Crowdsourcing is known to increase innovation and loyalty to brands, but many organizations struggle to leverage its potential, as our...
Persistent link: https://www.econbiz.de/10012391754
Design thinking has been adopted by organizations in all sectors of the economy. In this qualitative study, I explore organizations' goals in adopting design thinking, the challenges such programs encounter, and the approaches they have taken to deal with these challenges. I find that unclear...
Persistent link: https://www.econbiz.de/10011972897