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Crowdsourcing-asking an undefined group of external contributors to work on tasks-allows organizations to tap into the expertise of people around the world. Crowdsourcing is known to increase innovation and loyalty to brands, but many organizations struggle to leverage its potential, as our...
Persistent link: https://www.econbiz.de/10012391754
While some firms build cars or smartphones, Rocket Internet builds companies. The incubator and investment firm has pioneered an extreme approach to new venture creation that is often referred to as a "startup factory:" it rapidly assembles and scales new companies, replicating business models...
Persistent link: https://www.econbiz.de/10011933762