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~isPartOf:"Journal of organizational change management"
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Journal of organizational change management
European Journal of Marketing
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Journal of Organizational Change Management
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Journal of Product & Brand Management
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Journal of business ethics : JOBE
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The journal of brand management : an international journal
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Marketing Intelligence & Planning: Volume 33, Issue 2
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Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012
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Guest editorial: Once upon a time : the role of rhetoric and narratives in management research and practice
Flory, Marja
;
Iglesias, Oriol
- In:
Journal of organizational change management
23
(
2010
)
2
,
pp. 113-119
Persistent link: https://www.econbiz.de/10008647092
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Persuasive brand management : how managers can influence brand meaning when they are losing control over it
Iglesias, Oriol
;
Bonet, Eduard
- In:
Journal of organizational change management
25
(
2012
)
2
,
pp. 251-264
Persistent link: https://www.econbiz.de/10009547165
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3
Context and time in brand image constructions
Rindell, Anne
;
Iglesias, Oriol
- In:
Journal of organizational change management
27
(
2014
)
5
,
pp. 756-768
Persistent link: https://www.econbiz.de/10010436764
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4
Once upon a time: The role of rhetoric and narratives in management research and practice
Flory, Marja
;
Iglesias, Oriol
- In:
Journal of organizational change management
23
(
2010
)
2
,
pp. 113-120
Persistent link: https://www.econbiz.de/10008404461
Saved in:
5
Persuasive brand management: How managers can influence brand meaning when they are losing control over it
Iglesias, Oriol
;
Bonet, Eduard
- In:
Journal of organizational change management
25
(
2012
)
2
,
pp. 251-265
Persistent link: https://www.econbiz.de/10009846199
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