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~isPartOf:"Journal of political economy"
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Brand history, geography, and the persistence of brand shares
Bronnenberg, Bart J.
;
Dhar, Sanjay K.
;
Dubé, Jean-Pierre H.
- In:
Journal of political economy
117
(
2009
)
1
,
pp. 87-115
Persistent link: https://www.econbiz.de/10003842142
Saved in:
2
Brand History, Geography, and the Persistence of Brand Shares
Bronnenberg, Bart J.
;
Dhar, Sanjay K.
;
Dubé, Jean-Pierre H.
- In:
Journal of political economy
117
(
2009
)
1
,
pp. 87-115
Persistent link: https://www.econbiz.de/10008241994
Saved in:
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