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Facing Resource Attraction Challenges in the Nonprofit Sector: A Behavioristic Approach to Fund Raising and Volunteer Recruitment
Riecken, Glen; Babakus, Emin; Yavas, Ugur - In: Journal of professional services marketing 11 (1994) 1, pp. 45-70
Persistent link: https://www.econbiz.de/10007087649
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The Role of Organizational Communications on Employee Perceptions of a Firm
Unzicker, Deborah; Clow, Kenneth E.; Babakus, Emin - In: Journal of professional services marketing 21 (2000) 2, pp. 87-104
Persistent link: https://www.econbiz.de/10007048444
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Modified Importance-Performance Analysis: An Exposition and Illustration
Yavas, Ugur - In: Journal of professional services marketing 20 (1999) 1, pp. 23-36
Persistent link: https://www.econbiz.de/10007052882
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Service Quality and Relationship-Oriented Outcomes in the Hair-Care Services: An Analysis of Differences Between Males and Females
Yavas, Ugur; Bilgin, Zeynep; Shemwell, Donald J. - In: Journal of professional services marketing 19 (1999) 1, pp. 15-30
Persistent link: https://www.econbiz.de/10007052911
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Regional Symphony Orchestras: A Marketing Challenge
Yavas, Ugur - In: Journal of professional services marketing 13 (1996) 2, pp. 123-136
Persistent link: https://www.econbiz.de/10007078807