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~isPartOf:"Journal of promotion management : JPM"
~person:"Bellman, Steven"
~person:"Kruse, Jörn"
~subject:"Mediensektor"
~subject:"Werbung"
~subject:"World"
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Journal of promotion management : JPM
Diskussionsbeiträge aus dem Institut für Volkswirtschaftslehre, Universität Hohenheim
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Journal of marketing communications
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Multimedia - potentials and challenges from an economic perspective : papers presented at the WIK Workshop Königswinter, 3-4 December 1996
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Contextual priming effects of
television
programs on commercials : the moderating effects of age
Bellman, Steven
;
Robinson, Jennifer A.
;
Reid, Ryan
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 566-583
Persistent link: https://www.econbiz.de/10011433561
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