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~isPartOf:"Journal of promotion management : JPM"
~subject:"E-commerce"
~subject:"Theorie"
~subject:"Werbung"
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E-commerce
Theorie
Werbung
Consumer behaviour
165
Konsumentenverhalten
165
Advertising effects
63
Werbewirkung
63
Brand management
52
Markenführung
52
Advertising
42
Brand image
40
Markenimage
40
Brand
29
Internet marketing
29
Markenartikel
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Online-Marketing
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Sales promotion
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Verkaufsförderung
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Product Placement
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Product placement
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Beziehungsmarketing
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Relationship marketing
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Online-Handel
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advertising
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7
Environmental consciousness
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Green marketing
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50
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Kim, Eunice
2
Muralidharan, Sidharth
2
Ahern, Lee
1
An, Soontae
1
Arora, Amit
1
Arora, Anshu
1
Arévalo-Chávez, Patricio
1
Atkinson, Lucy Jane
1
Atli Geir Hallgrímsson
1
Attaran, Sharmin
1
Baker, Julie
1
Bellur, Saraswathi
1
Bernal, Jorge
1
Bhakar, Shailja
1
Blakemore, Jason
1
Calderon-Monge, Esther
1
Chan, Agnes S.
1
Chen, Li-ming
1
Cheung, Mei-chun
1
Choi, Hojoon
1
Chtourou, Saber
1
Cruz-Cárdenas, Jorge
1
Dardis, Frank E.
1
Davies, Gary
1
Dejong, Penny
1
Deshpande, Sameer
1
Devece, Carlos
1
Dodoo, Naa Amponsah
1
Eastin, Matthew S.
1
Erdogan, B. Zafer
1
Fagerstrøm, Asle
1
Fan, Nicole H.
1
Fraustino, Julia
1
Garcia-Agreda, Sergio
1
Golob, Urša
1
Griffin, Jan
1
Gutterres, Rodrigo
1
Hsieh, Yi-ching
1
Huang, Guanxiong
1
Huerta-Zavala, Pilar
1
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Journal of promotion management : JPM
Journal of retailing and consumer services
246
Journal of business research : JBR
228
International journal of advertising : the review of marketing communications
125
Management science : journal of the Institute for Operations Research and the Management Sciences
118
NBER working paper series
118
Working paper / National Bureau of Economic Research, Inc.
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
108
Journal of marketing communications
104
NBER Working Paper
102
Discussion paper / Centre for Economic Policy Research
81
Journal of advertising research
80
European journal of operational research : EJOR
77
International journal of industrial organization
76
International journal of advertising : the quarterly review of marketing communications
75
Electronic commerce research
72
SpringerLink / Bücher
71
Europäische Hochschulschriften / 5
69
Psychology & marketing
69
International journal of internet marketing and advertising : IJIMA
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Economics letters
64
Journal of economic psychology : research in economic psychology and behavioral economics
62
Journal of internet commerce
62
Gabler Edition Wissenschaft
61
CESifo working papers
60
International journal of electronic marketing and retailing : IJEMR
60
Journal of economic behavior & organization : JEBO
59
Information systems research : ISR
55
Journal of advertising
54
Journal of promotion management : innovations in planning and applied research
54
Journal of retailing
54
Journal of marketing research : JMR
51
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
50
Marketing : ZFP ; journal of research and management
49
International journal of consumer studies
48
International journal of production economics
47
Journal of consumer research : JCR ; an interdisciplinary bimonthly
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
Marketing letters : a journal of research in marketing
47
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ECONIS (ZBW)
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1
Joint order and promotion effort decisions for a
fashion
apparel commodity under pre-determined markdown
Chen, Li-ming
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 361-391
Persistent link: https://www.econbiz.de/10009621066
Saved in:
2
External
brand
placement : the effects on game players' processing of an in-game
brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
Saved in:
3
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
4
When do consumers believe puffery claims? : the moderating role of
brand
familiarity and repetition
Lee, Sang Yeal
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 219-239
Persistent link: https://www.econbiz.de/10010373823
Saved in:
5
Moderating role of
brand
familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 665-683
Persistent link: https://www.econbiz.de/10011631927
Saved in:
6
Product placement versus conventional advertising : the impact on
brand
choice of integrating promotional stimuli into movies
Redondo, Ignacio
;
Bernal, Jorge
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 773-791
Persistent link: https://www.econbiz.de/10011632059
Saved in:
7
Metaphor as visual thinking in advertising and its effects : focus on
brand
familiarity and product involvement
Kim, Soojin
;
Kim, Jihye
;
Kim, Eunice
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 654-672
Persistent link: https://www.econbiz.de/10011799553
Saved in:
8
Susceptibility to advertising and perceived friend norms : a meta-analysis of materialism in youths "meta-analysis of materialism in youths"
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 178-197
Persistent link: https://www.econbiz.de/10011875371
Saved in:
9
Brand
and price : key signals when opening a franchise outlet
Calderon-Monge, Esther
;
Huerta-Zavala, Pilar
- In:
Journal of promotion management : JPM
21
(
2015
)
4
,
pp. 416-431
Persistent link: https://www.econbiz.de/10011433399
Saved in:
10
Investigating the advertising antecedents to and consequences of
brand
experience
Roswinanto, Widyarso
;
Strutton, David
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 607-627
Persistent link: https://www.econbiz.de/10010467260
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