Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : JPM"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Identifying Innovators in Cons...
Similar by person
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Social Web
USA
Consumer behaviour
1
Kundenbindungsprogramm
1
Loyalty program
1
Rabatt
1
Rebate
1
Sales promotion
1
Verkaufsförderung
1
acquisition utility
1
coupon proneness
1
coupon redemption
1
transaction utility
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Clark, Ronald A.
1
Goldsmith, Ronald E.
1
Zboja, James J.
1
Published in...
All
Journal of promotion management : JPM
Journal of retailing and consumer services
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of consumer behaviour : an international research review
2
Journal of fashion marketing and management
2
Journal of marketing theory and practice
2
Psychology & marketing
2
Psychology of branding
2
Advances in electronic marketing
1
Akron business and economic review
1
Branding and sustainable competitive advantage : building virtual presence
1
Contemporary research in e-marketing ; 1
1
European journal of marketing : EJM
1
Handbook of developments in consumer behaviour
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of Product & Brand Management
1
Journal of the Academy of Marketing Science
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
New developments and approaches in consumer behavior research
1
Organizations and social networking : utilizing social media to engage consumers
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
Tourism management : research, policies, practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Antecedents of coupon proneness : a key mediator of coupon redemption
Clark, Ronald A.
;
Zboja, James J.
;
Goldsmith, Ronald E.
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 188-210
Persistent link: https://www.econbiz.de/10009754900
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
