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Journal of promotion management : JPM
Journal of cultural economics
144
International journal of arts management
72
Working paper / National Bureau of Economic Research, Inc.
43
The journal of media economics
41
NBER working paper series
37
Journal of business research : JBR
34
NBER Working Paper
33
Journal for art market studies
27
Strategisches Management für Film- und Fernsehproduktionen : Herausforderungen, Optionen, Kompetenzen
26
The American journal of economics and sociology
25
SpringerLink / Bücher
21
Journal of Business Strategy
20
Journal of travel and tourism marketing
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Applied economics letters
19
Journal of cultural management and cultural policy
18
Applied economics
17
Psychology & marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Arts marketing : an international journal ; AM
15
Marketing Intelligence & Planning
15
Reports and papers on mass communication
14
The American economic review
14
Handbook of the economics of art and culture : volume 1
13
Handbook of the economics of art and culture ; Vol. 1
13
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
13
Tourism management : research, policies, practice
13
Economic policy for the arts : proceedings
12
Marketing intelligence & planning
12
Marketing letters : a journal of research in marketing
12
Arts and the market : AAM
11
Business of bollywood : the changing dimensions
11
Journal of marketing
11
Kölner Zeitschrift für Soziologie und Sozialpsychologie : KZfSS
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Arts and the market
10
Entrepreneurship in the creative industries : an international perspective
10
Information economics and policy : IEP
10
Journal of media business studies
10
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ECONIS (ZBW)
11
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1
Product placement in top-grossing Hollywood movies : 2001-2012
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 835-852
Persistent link: https://www.econbiz.de/10011632069
Saved in:
2
Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
Saved in:
3
An optimization model for personalized promotions in multiplexes
Bhaskar, Tarun
;
Subramanian, Gopi
;
Bal, Debasis
; …
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 229-246
Persistent link: https://www.econbiz.de/10003884545
Saved in:
4
Brand placement in movies : the effect of
film
genre on viewer recognition
Park, Dong-jin
;
Berger, Bruce K.
- In:
Journal of promotion management : JPM
16
(
2010
)
4
,
pp. 428-444
Persistent link: https://www.econbiz.de/10008825725
Saved in:
5
"See me or not, I am there" : Chinese white-collar moviegoers’ interpretation of product placements in Chinese commercial movies
Chen, Huan
;
Lin, En-ying
;
Liu, Fang
;
Dai, Tingting
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 507-533
Persistent link: https://www.econbiz.de/10010233299
Saved in:
6
Talking about films : word-of-mouth behavior and the network of success determinants of motion pictures
Roschk, Holger
;
Große, Sebastian
- In:
Journal of promotion management : JPM
19
(
2013
)
3
,
pp. 299-316
Persistent link: https://www.econbiz.de/10009787531
Saved in:
7
An exploratory content analysis of product placement in top grossing films
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 107-121
Persistent link: https://www.econbiz.de/10011522065
Saved in:
8
Key factors in understanding trends in Hollywood product placements from 2005 to 2015
Seipel, Melissa
;
Freeman, Jason
;
Brubaker, Pamela
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 755-773
Persistent link: https://www.econbiz.de/10011979228
Saved in:
9
Consumer response to sponsorships of the performing
arts
Dalakas, Vassilis
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 204-211
Persistent link: https://www.econbiz.de/10003884540
Saved in:
10
Exploring art
film
audiences : a marketing analysis
Chuu, Sharon L. H.
;
Chang, Jennifer C.
;
Zaichkowsky, …
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 212-228
Persistent link: https://www.econbiz.de/10003884541
Saved in:
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