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An investigation of Egyptian consumers’ attitudes toward ethical issues in advertising
Mostafa, Mohamed M. - In: Journal of promotion management : JPM 17 (2011) 1, pp. 42-60
Persistent link: https://www.econbiz.de/10009238594
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Reaching goals and doing good : exploring consumer responses to meaningful advertisements
Wu, Linwan; Dodoo, Naa Amponsah - In: Journal of promotion management : JPM 23 (2017) 4, pp. 592-613
Persistent link: https://www.econbiz.de/10011799287
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Morality shifting : how consumer preferences influence moral judgments of corporate misconduct
Lewis, Robert; Anderson, Ronald; Pounders, Kathrynn - In: Journal of promotion management : JPM 22 (2016) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10011522001
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Cause I'll feel good! : an investigation into the effects of anticipated emotions and personal moral norms on consumer pro-environmental behavior
Rezvani, Zeinab; Jansson, Johan; Bengtsson, Maria - In: Journal of promotion management : JPM 23 (2017) 1, pp. 163-183
Persistent link: https://www.econbiz.de/10011729502
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Promoting vegetarianism through moralization and knowledge calibration
Arora, Anshu; Bradford, Shalonda; Arora, Amit; Gavino, … - In: Journal of promotion management : JPM 23 (2017) 6, pp. 889-912
Persistent link: https://www.econbiz.de/10011799631
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The attitudes of middle class versus upper class male and female consumers regarding the effectiveness of celebrity endorsers
Premeaux, Shane R. - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 2-21
Persistent link: https://www.econbiz.de/10003884503
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Same but different : perceptions of integrated marketing communication among marketing communication partners in Australia
Kerr, Gayle; Drennan, Judy - In: Journal of promotion management : JPM 16 (2010) 1/2, pp. 6-24
Persistent link: https://www.econbiz.de/10003974779
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Away from "unified nostalgia" : conceptual differences of Personal and Historical nostalgia appeals in advertising
Marchegiani, Christopher; Phau, Ian - In: Journal of promotion management : JPM 16 (2010) 1/2, pp. 80-95
Persistent link: https://www.econbiz.de/10003974797
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Special issue: "Down Under"
Phau, Ian (contributor) - 2010
Persistent link: https://www.econbiz.de/10003974819
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Syntax complexity and presentation order as determinants of comprehension in print advertisements
Jae, Haeran - In: Journal of promotion management : JPM 16 (2010) 4, pp. 522-532
Persistent link: https://www.econbiz.de/10008825713