//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : JPM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Der globalisierte Markt ist da...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
67
Markenführung
67
Consumer behaviour
53
Konsumentenverhalten
53
Brand image
38
Markenimage
38
Advertising effects
32
Werbewirkung
32
Brand
29
Markenartikel
29
Internet marketing
18
Online-Marketing
18
Advertising
15
Product Placement
15
Product placement
15
Werbung
15
Social Web
10
Social web
10
Marketing management
9
Marketingmanagement
9
International marketing
7
Internationales Marketing
7
product placement
7
Sales promotion
6
USA
6
United States
6
Verkaufsförderung
6
Beziehungsmarketing
5
Cultural identity
5
Kulturelle Identität
5
Online retailing
5
Online-Handel
5
Public relations
5
Relationship marketing
5
social media
5
Öffentlichkeitsarbeit
5
Designation of origin
4
Herkunftsbezeichnung
4
Music
4
Music industry
4
more ...
less ...
Online availability
All
Undetermined
32
Type of publication
All
Article
74
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
77
Aufsatz in Zeitschrift
77
Collection of articles of several authors
3
Sammelwerk
3
Language
All
English
77
Author
All
Arli, Denni
2
Arora, Anshu
2
Callison, Coy
2
Chung, Hwiman
2
Dardis, Frank E.
2
Kim, Eunice
2
Lee, Sang Yeal
2
McMillan, Sally J.
2
Melanthiou, Yioula
2
Park, Jae Hee
2
Phau, Ian
2
Schmierbach, Mike
2
Agheshlouei, Hamed
1
Ahern, Lee
1
Ahmed, Zafar U.
1
Ahn, Euijin
1
Akturan, Ulun
1
Alessandri, Susan Westcott
1
Anderson, Ronald
1
Arora, Amit
1
Attaran, Sharmin
1
Baack, Daniel W.
1
Baksh-Mohammed, Sufyan
1
Barnes, Liz
1
Bellur, Saraswathi
1
Berger, Bruce K.
1
Bernal, Jorge
1
Bhat, Savita
1
Bissell, Kimberly
1
Bozbay, Zehra
1
Brown, Ulysses J., III.
1
Bui, M̃y
1
Burkhalter, Janée
1
Calderon-Monge, Esther
1
Carr, Caleb T.
1
Chakraborty, Uttam
1
Chang, Yu-ting
1
Cheah, Isaac
1
Chen, Huan
1
Choi, Hojoon
1
more ...
less ...
Published in...
All
Journal of promotion management : JPM
Journal of business research : JBR
725
The journal of brand management : an international journal
618
The journal of product & brand management
396
SpringerLink / Bücher
367
Journal of retailing and consumer services
314
International Marketing Review
242
International marketing review
181
European journal of marketing : EJM
161
Journal of global marketing
160
Industrial marketing management : the international journal for industrial and high-tech firms
148
Journal of international marketing
146
Psychology & marketing
146
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
140
European Journal of Marketing
139
Journal of Product & Brand Management
130
Asia Pacific journal of marketing and logistics
128
Journal of strategic marketing
128
Marketing intelligence & planning
124
Journal of marketing
119
Journal of marketing communications
118
Journal of marketing management : MM
116
Strategic Direction
114
Journal of marketing research : JMR
113
Journal of advertising research
112
International journal of hospitality management
110
Journal of the Academy of Marketing Science
105
Springer eBook Collection
105
Journal of international consumer marketing
95
The IUP journal of brand management : IJBRM
94
Innovatives Markenmanagement
88
The Trademark reporter
85
Journal of fashion marketing and management
82
Marketing letters : a journal of research in marketing
81
Journal of promotion management : innovations in planning and applied research
79
Research
76
International journal of advertising : the quarterly review of marketing communications
75
International journal of internet marketing and advertising : IJIMA
75
Markenartikel : das Magazin für Markenführung
75
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
72
more ...
less ...
Source
All
ECONIS (ZBW)
77
Showing
1
-
10
of
77
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand
and price : key signals when opening a franchise outlet
Calderon-Monge, Esther
;
Huerta-Zavala, Pilar
- In:
Journal of promotion management : JPM
21
(
2015
)
4
,
pp. 416-431
Persistent link: https://www.econbiz.de/10011433399
Saved in:
2
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
3
Brand
lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
4
Investigating the advertising antecedents to and consequences of
brand
experience
Roswinanto, Widyarso
;
Strutton, David
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 607-627
Persistent link: https://www.econbiz.de/10010467260
Saved in:
5
Attractiveness, purchase intention, and willingness to pay more for global brands : evidence from Turkish market
Akturan, Ulun
;
Bozbay, Zehra
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 737-754
Persistent link: https://www.econbiz.de/10011979199
Saved in:
6
External
brand
placement : the effects on game players' processing of an in-game
brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
Saved in:
7
Hegemonic masculinity in hip-hop music? : difference in
brand
mention in rap music based on the rapper's gender
Mohammed-Baksh, Sufyan
;
Callison, Coy
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 351-370
Persistent link: https://www.econbiz.de/10011305224
Saved in:
8
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
9
The role of
brand
knowledge in determining sponsorship effectiveness
Donlan, Leah Kathleen
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10009754887
Saved in:
10
Creating online
brand
personality : the role of personal difference
Chung, Hwiman
;
Ahn, Euijin
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 167-187
Persistent link: https://www.econbiz.de/10009754903
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->